HEXIS presenting market positioning of paint protection film BODYFENCE

In May 2018 HEXIS was presenting the new market positioning of their paint protection film “BODYFENCE” at two major exhibitions, Automechanika Dubai and FESPA Global Print Expo (Berlin).
“After three years of marketing and very positive responses from the automotive market, HEXIS are proud to continue the commercial and technical development of our Paint Protection Film (PPF)”, says Éric Sandor, Director of Production Compounds and Coating Techniques.
“BODYFENCE”, the jewel in the technological developments of the HEXIS Group, will soon join the new production unit CAST4 (see the September 2017 news on the company’s website), guaranteeing optimisation of the intrinsic quality of this product, available both in matt and gloss finish.
The graphic charter for the “BODYFENCE” protection film is evolving; the iconic logo unveiled at Automechanika Dubai will be the symbol and identity for “BODYFENCE”.
The HEXIS Group intend to apply the new BODYFENCE colours and logos to all the materials related to this product range; you already found them from 15 to 18 May 2018 at the FESPA Global Print Expo and you will find thema lso at various other events throughout the year.

HEXIS will present their Store Concept, the “BODYFENCE Corner”, at the exhibitions, Automechanika Dubai and FESPA Global Print Expo.
“A dedicated space for protection films, the first BODYFENCE Corner can be seen in the Middle East at our partner’s LeadRight”, says Thibault Veuillet, Automotive Business Manager at HEXIS. This test will serve as a benchmark and to showcase this Corner Shop by HEXIS as it is rolled out.
With their “BODYFENCE Corner” HEXIS intend to offer a graphic charter to “BODYFENCE Corner” certified customers, who will still retain their own corporate identity.
The graphic charter will also include elements for displaying the brand (catalogue for outdoor banner/wall decoration), lightbox, beach flag as well as promotional items and sales aid tools.
HEXIS are continuing their drive to conquer high-tech markets while providing the ultimate in service for their customers and partners.
More info: http://www.hexis.com