Posted on March 08, 2019
MimakiEurope announced the release of brand new design software, Simple POP, scheduled for April 2019. Addressing the retail market segment, Simple POP is designed to boost creativity in in-store decoration, enabling retailers to produce in-house, as well as to widen the range of Point-Of-Purchase (POP) displays as required, simply using templates.
There is an extensive variety of advertising materials that the retail industry uses, ranging from window signs, posters and POP ads, to seals and stickers, which are also strictly linked to seasonal events, time-limited sales, weather trends and daily bargains. This means that flexibility in producing in-house advertising materials is crucial to enhancing performance in sales. Proprietary software Simple POP directly addresses those requirements, enabling user-friendly processes based on the use of preset templates. The range of available templates includes various POP ads designed to be eye-catching and to properly convey key information (such as swing POP displays, price cards, posters, banners, etc.), in-store decorations for each season and event (such as wall stickers, window signs, magnet sheets, tapestries, etc.), as well as small articles (labels, seals, stickers, etc.).
For further benefits in terms of flexibility and quality, the templates come with pre-installed cut data which empowers printing and cutting automatically by using Simple POP combined with Mimaki series UCJV150 and UCJV300 of UV curable inkjet printers with cutting functions. Additionally, the UCJV300 series, equipped with white ink, perfectly fits the needs of catchy and highly decorative items as it allows reproduction of natural colours both on transparent and coloured media.
Key technological features of Simple POP
1. Preset templates tailored for specific applications enabling easy design