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Viscom, PSI and PromoTex Expo starting TODAY

Gazing and marvelling at things may well be a traditional trade fair activity, but being able Showcasing ideas and innovations, alongside the necessary technology, with an eye on applications is part of the concept of the Trifecta trade show involving viscom, PSI and PromoTex Expo.

The next viscom will take place from (Today) 7-9 January 2020 in Düsseldorf, alongside PSI (Europe’s leading promotional product trade fair) and PromoTex Expo (the international trade fair for promotional, sports and work wear).

Together they form the largest trade fair affiliation in Europe devoted to sales and advertising. More than 1000 exhibitors and approximately 30,000 trade visitors from all over the world are expected to attend, giving them the opportunity to get involved, network and create their own experiences. A total of approximately 200 manufacturers and distributors, originating from more than 40 countries, will showcase their newly developed products, including visual communication solutions from across the globe, with a special focus on digital large format printing, advertising technology, textile finishing machines and POS communication.

Petra Lassahn, Director of viscom: “In addition to presenting products and solutions, we offer visitors numerous opportunities to take part and try out machines and materials themselves. Another focus, which links viscom to the PSI and PromoTex Expo trade fairs taking place at the same time, is sustainability. Health and environment friendly materials have gained considerable importance, particularly in furnishing and design. One example is non woven fabric for wallpapers, which consists of FSC certified wood. Having said that, sustainability not only covers the handling of raw materials and efficient production processes, but also corresponding business models in which the social component plays an increasingly important role.”