5627 GA Eindhoven
Today digital, tomorrow a presence trade show again: From 19 to 21 May, the PSI corporate network of the promotional products industry will gather exhibitors and visitors for its first digital industry meeting at the screens of companies in Europe. The next presence trade show will take place from 11 to 13 January 2022 at the Düsseldorf exhibition centre.
Full of confidence and with new concepts, the makers of the largest trade show for the promotional products industry in Europe are starting preparations for the event in Düsseldorf in January 2022. Although, or precisely because, Covid-19 paralysed the entire trade show landscape for over a year, it will quickly flourish again if the general conditions are right. Düsseldorf is convinced of this, which is why all sails are set for the leading trade show in 2022.
The trade show organisers have made intensive use of the time without a new event: With all means of modern communication and the expansion of digital tools, the connection to the market and its participants was not only kept alive, but improved. The visible expression of these efforts will be the first PSI Digital from 19 to 21 May this year.
The highlights of the digital event include a total of 20 hours of programme consisting of lectures, panel discussions and practical forums. The topics range from sustainability, law and marketing to innovations, trends and practical how-tos. Olaf Hartmann, one of the pioneers of multisensory marketing in Germany, will give the keynote speech on “The power of haptic advertising in a digital world”. From June, the digital event programme will be supplemented by “Digital Fridays” on every second Friday of the month, so that a total of eight digital events will bridge the time until the next face-to-face event.
In 2022, the presence trade show will also come up with conceptual innovations. In 2019, the “PromoTex Expo” and “viscom” sections were spun off and affiliated respectively. Petra Lassahn, the new head of the overall PSI structure, who has been operationally responsible for the trade show since 2018: “The consequence of market discussions and analyses is that the trade show sections of PromoTex and viscom will be integrated into the promotional products show. Finishing and printing techniques in the promotional products industry, as well as textiles and merchandising, will thus be an integral part of the show in the future. Many visitors and exhibitors will be pleased about this.
The team in Düsseldorf is looking forward to the show in January 2022 with a great deal of confidence and excitement, and everyone is looking forward to seeing long-standing customers, partners and friends again. Since its inception, the event has become more than just a trade show or a network of companies. It is “part of PSI and Reed genetics,” says Petra Lassahn, who has been responsible for leading trade shows at Reed for a total of 24 years.
Further information: http://www.psi-messe.com