viscom re-loaded: over 30% more visitors

One visit, all the perks – a brilliant idea, well received. Featuring a total of 1,084 exhibiting companies, the new trade show network consisting of PSI, PromoTex Expo and viscom underscored its ambition of becoming Europe’s largest combined event for advertising and selling. More than half of the exhibitors came from outside Germany, representing a total of 38 countries.
“An outstanding result that makes a clear statement on the international level. A real power pack that represents virtually all the key players across all areas of visual, textile and haptic advertising – the trendsetters and innovators of the market”, says Michael Freter, Managing Director of Reed Exhibitions Deutschland.
The new trade show network turned a long-time dream of advertising pros and marketers into a reality: six exhibition halls filled with creativity and inspiration, live performances and future labs, structured into three events, covering nearly the entire range of “below-the-line marketing”, and all of that under one roof with PSI, the leading European insider event for the promotional products industry; a repositioned viscom, Europe’s leading trade fair for visual communication; and the newly created PromoTex Expo, conceived as the international trade show for promotion, sports and workwear.
“The time was ripe to create a new, central hotspot for all things advertising and selling, without losing sight of the independent existence and identity of each of the respective industries”, says Petra Lassahn, the director of the three shows.