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Socer expands with EFI Cretaprint Ceramic Ecosystem

Tunisian ceramics manufacturer Société de Ceramique de Chebedda (Socer) has added an EFI Cretaprint 5th generation ceramic printer from Electronics For Imaging, Inc. to further expand its production capacity. This will be the fourth EFI ceramic printing machine that Socer has purchased.

“We have been a loyal EFI Cretaprint customer for 14 years with our first purchase being Cretaprint rotary printers. A few years back, we adopted our first EFI Cretaprint digital ceramic printer and, now, we have decided to invest in EFI’s most advanced printer for ceramic and tile decoration,” said Fares Ben Ayed, CEO of Socer. “Going digital enables us to meet customer demand as we can produce more work and do it faster. We value our relationship with EFI and always turn back to them for future innovative solutions.”

Founded in 1974, Socer is an industrial company in the building materials, ceramics and glass sector with a plant in Tunisia’s Chebedda Naassen industrial zone.

Socer has the complete EFI ecosystem of ceramic products: EFI Cretaprint machines, EFI Cretacolor ceramic inks and the EFI Fiery proServer, allowing users to achieve accurate colour matching while saving ink costs. The flexibility and technological robustness of the EFI Ceramic ecosystem puts tile producers like Socer on a path to a future in fully digital ceramic decoration. With an end-to-end solution, Socer is able to undertake more projects as well as improve its products and processes.

Azuliber starts using EFI Cretaprint Hybrid Technology 

Electronics For Imaging’s Cretaprint Hybrid, the Alfa de Oro-awarded technology for inkjet ceramic decoration with both solvent and aqueous inks, has been validated for its productivity and quality by one of the world’s leading ceramics companies, Azuliber. The L’Alcora, Spain-based tile manufacturer installed the first EFI Cretaprint printer operating with water-based inks as a beta unit more than a year ago. Today, that printer is successfully operating in Azuliber’s regular manufacturing line.

Fernando Javier Tomas Badenes, EFI deputy general manager for building materials, said of the landmark installation, “It is key for EFI to propose technologies that work with total reliability in the highly demanding ceramic manufacturing environment. In fact, the Cretaprint Hybrid approach aims to help our customers adopt the future technology in tile inkjet printing.”

Founded in 1972, Azuliber has an established legacy in tile manufacturing while, at the same time, maintaining a track record in innovation. This year, the company won its third Alfa de Oro award for the development of a ceramic-polymer composite with advanced noise absorption properties – an innovative new solution Azuliber co-developed with Neos Additives and BestTile. “We firmly believe in the technical and decorative possibilities of tile ceramics,” said Palomo, “and we are proud to be part of a Spanish ceramic cluster that is a leader in creating high value added products that are also very competitive.”