5627 GA Eindhoven
With 10 years of experience in the printing and binding of high quality books, Pamplona-based company, Rodona Industria Gráfica, has recently installed a new printing and binding line to increase production capacity, in its bid to adapt to the evolving publishing market and meet new demands from its customers.
The new challenges ushered in by changes in the publishing market have forced companies to update their systems and equip themselves with the latest technology to differentiate their offering from competitors and deliver the highest quality outputs.
Within this context of change, Rodona, a leader in digital press printing with extensive experience in inkjet technology, has increased its production capacity by installing a new HP PageWide Web Press T250-HD. This press incorporates the new HP Brilliant Ink and enables printing on conventional paper.
The new web press joins the existing HP PageWide T370 HD, which has been in operation at Rodona since 2010. The new PageWide Web Press T250-HD will look to increase the production capacity at the company’s Navarre plant, which specialises in printing quality paper from 35 GSM, and has focused on printing and binding books in medium and short runs in paperback and hardcover since its inception.
The high-quality, full color reproduction achieved by HP Brilliant Ink, alongside its ability to print on conventional paper makes HP’s inkjet printing for presses an ideal solution for short and medium print runs.
The reduction in print runs and the coexistence of paper publications with other media mean that the versatility, agility and high degree of customisation offered by high-resolution inkjet printing technology is being consolidated as the solution deployed for an increasing number of titles.
Rodona’s two highly productive presses strengthen the company’s role as a market leader for an increasing number of educational, legal, medical and educational publishers who value the versatility of HP’s printing solutions, and who recognise inkjet as the ideal solution for optimising print runs, production times and distribution resources.
The HP PageWide Web Press T250 HD press has a maximum print width of 520 mm and is ideally suited to printing educational books, one of Rodona’s main markets. As a company committed to protecting the environment, it only uses paper from sustainable sources, so the responsible use of ink and minimising paper waste are just as important to the company’s business ethos.
When speaking about the company’s new investment, Alberto Senosisain, CEO, Rodona, said, “HP inkjet web presses are the printing solution we have chosen to develop our business. In 2010 we opted for the HP T-300 because we saw that it was the best option available on the market, and today, with the evolution of inks and printheads, there’s no change in that respect as we are opting for HP for our second press”.