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Renowned cycling clothing manufacturer boosts creativity and productivity with intuitive, easy-to-use 3D digital design tools.
EFI Optitex, Electronics For Imaging’s global provider of integrated end-to-end 2D and 3D CAD/CAM software solutions for the fashion and apparel industry, today announced its agreement with Rapha Racing Ltd., one of the world’s top cycling clothing manufacturers. Through the agreement, Rapha purchased EFI Optitex 3D solutions to enhance its design and production workflow.
Founded in 2004, London-based Rapha’s cycling clothing collections are globally recognised for redefining comfort, performance, and style for cyclists from beginners to WorldTour professionals. Rapha’s mission is to make cycling the most popular sport in the world. The company organises and sponsors rides and events both within its global 15,000-strong members base known as the Rapha Cycling Club, and for the general public. Rapha has been working with the world’s best athletes for many years and currently partners with the women’s UCI WorldTour team, CANYON//SRAM and the men’s WorldTour team EF Education First® Pro Cycling.
With Rapha’s commitment to excellence, accelerating design processes and implementing advanced digital solutions, adding EFI Optitex 3D was the next logical step in ensuring the delivery of high-quality products, on time and on budget.
EFI Optitex partnered with Rapha to boost the clothing manufacturer’s overall efficiency, enabling Rapha to gain a real competitive edge in the industry. The company first implemented EFI Optitex 2D solutions, and more recently augmented the software with EFI Optitex 3D solutions to integrate 3D digital design and prototyping into Rapha’s workflows. Rapha is currently participating in training and onboarding to implement EFI Optitex 3D Pattern Design Software (PDS) with photorealistic renderings and the 3D Design Illustrator (3DDI) plugin.
Today, Rapha is primed and ready to grow and embrace the power of an integrated 2D-3D workflow. Rapha is using EFI Optitex 3D Pattern Design Software and the Optitex 3D Design Illustrator plugin to drive efficiency and experimentation in its cycling clothing design process.
