5627 GA Eindhoven
BIG – Bjarke Ingels Group’s design for the new OPPO R&D Headquarters will exemplify the OPPO design philosophy of pursuing the perfect balance between refined aesthetics and innovative technology, in a building that will be environmentally, economically, and socially sustainable – a responsible citizen and iconic gateway to Hangzhou’s Future Sci-Tech City.
Founded in 2004, OPPO has grown over a short period of time to become China’s largest smartphone company. The setting of OPPO’s new R&D Headquarters in Hangzhou’s Future Sci-Tech City represents a commitment to the brand’s spirit of endless innovation in the pursuit of perfection. Hangzhou, colloquially know as ‘Heaven on Earth’, is not just a hub for innovation, but is also home to China’s most popular natural attractions including three of the world’s 57 UNESCO Heritage sites. The city has been shaped by a rich cultural history of technology, information exchange and trade for over 5,000 years as one of the origin sites of the Silk Road and Grand Canal.
BIG began working with the leading global smart device brand at the beginning of 2019 to create an R&D Headquarters and Masterplan. The design expresses OPPO’s mission of the elevation of life through technological artistry, with an overarching vision of being a sustainable company that contributes to a better world.
“Technology at its best should be a seamless extension of life. The new OPPO R&D Headquarters embodies this notion, sitting with ease in the scenic wetlands of Hangzhou, while negotiating between the dense urban fabric on one side and the natural landscape on the other. It will be an architectural manifestation of an OPPO product: effortlessly elegant, while elevating the quality of human life in the city,” said Brian Yang, Partner, BIG – Bjarke Ingels Group