HP showcases digital décor printing at Heimtextil

At Heimtextil, HP Inc. unveiled a new collection of digitally printed interiors in designer curated rooms, each serving a specific purpose, as HP continues to grow digital décor printing opportunities for print service providers and creative possibilities for designers.
HP also introduced HP Indigo Wallpaper, an HP Indigo 20000 Digital Press solution for wallpaper manufacturers to transition from analog production to a digital colour printing process with gravure quality, and benefit from on-demand printing, faster time-to-market, and reduced waste.

In collaboration with a team of designers led by Jennifer Castoldi, each concept room at HP’s Heimtextil booth tells a story that comes to life using HP Latex and HP Indigo décor printing technology. The designs tackle contemporary issues such as aging, sustainability, global warming and endangered species in interior settings including a living room, bedroom, bathroom, kitchen, and dentist’s ’s office.
“With HP digital décor printing, interior design applications have amazing possibilities. Any idea of any size can come to life anywhere, on wallcoverings, printed flooring, textiles and furniture,” said Castoldi, CEO and Chief Creative Director, Trendease International. “This technology is a creativity enabler providing new opportunities to designers.”
For high-volume endless printing or a new design every meter, the new HP Indigo 20000 Digital Press Wallpaper solution is capable of producing endless printing at 1515 sq.m. per hour with a 74 cm width.
The industry-proven HP Indigo 20000 is digitally programmed for repeat, frameless printing, making it ideal for repeated pattern wallpaper applications and more. Wallpapers for the press are available to HP customers through suppliers such as Felix Schoeller and Van Merksteijn.
HP also recently announced a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology.
The HP booth (Hall 6, C11) features HP’s latest collection of digitally printed design and décor applications. From a dentist’s office with antibacterial wallpaper, to a lounge with sound absorbing sofas and OLED Wallpaper, the rooms show what’s possible with digital printing in interior design and customized interior decoration, of any scale.