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During FESPA, HP was celebrating the First Anniversary milestone of the HP Latex R Printer Series (HP Latex R1000 and HP Latex R2000), announced at FESPA last year, which signified HP’s breakthrough hybrid latex printer for flexible and rigid sign and display printing in just one device.
A year on from the launch we are receiving outstanding feedback from our customers across EMEA that have successfully transformed and are growing their business thanks to the adoption of HP Latex technology. Primary responses from our customers highlight the amazing colours and bright finishes they are now able to achieve on directly rigid substrates with Latex technology.
Since the launch of the HP Latex R series, HP has in essence been helping industries to develop and is enabling customers to produce high-value products across Retail POP, event and exhibition graphics, as well as in interior decoration.
Another benefit of the HP Latex R Series lies in its water-based odourless inks that are helping businesses progress in a healthy and sustainable way. HP Latex ink technology carries a broad set of credentials addressing the full spectrum of environmental concerns; from ink chemistry and indoor air quality – both for print production and display – to lifecycle considerations, earning recognition for products as environmentally preferred overall.
The ability to print on flexible and rigid materials with the same inks is another benefit highlighted by most customers.
In addition to the print quality, this series has been praised for providing a smart printing experience that allows our customers to stay on top of the print performance whilst simultaneously providing data-driven insights to help control production – effectively cutting waste and revolutionising the way we interact with our customers.
More info: www.hp.com