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FESPA has launched its visitor campaign for FESPA Global Print Expo 2020 and its co-located exhibitions, European Sign Expo 2020 and Sportswear Pro 2020, which will take place from 24th to 27th March 2020 at IFEMA – Feria de Madrid, Spain.
The campaign strapline, ‘Where Colour Comes Alive’, highlights the vibrant, creative range of print and signage applications, processes and materials that can be found at the show and emphasises FESPA Global Print Expo’s role as an annual hub of innovation and ideas for the wide format graphics, industrial and textile print sectors.
“The theme expresses the boundless opportunities within our industry,” says Neil Felton, FESPA CEO. “’Colour’ has multiple connotations – it refers to media, inks, finishing, colour management, as well as the vivid end products being created using print. I’m confident it will resonate with the whole spectrum of our visitors and exhibitors, whether their focus is on graphics, signage, décor or textile.”
The show returns to Madrid, where the exhibition was last held in 2002. Covering five halls of the Feria de Madrid, the event is expected to host 600 exhibitors and will provide an international platform for the latest innovations that the digital wide format, screen and textile printing markets have to offer.
The event’s popular educational features are all set to return, including Printeriors for interior and exterior decor, Print Make Wear for garment printing, World Wrap Masters for vehicle wrap, and the Trend Theatre, as well as the Colour L*A*B* colour management showcase, which was first introduced at FESPA Global Print Expo 2019 in Munich.
Part of the comprehensive offering for visitors to Madrid will be European Sign Expo 2020, Europe’s largest exhibition for non-printed signage and visual communications, a dedicated showcase of technology solutions and materials for non-printed signage applications.
Making its debut alongside FESPA Global Print Expo 2020 will be Sportswear Pro 2020, a brand new exhibition that capitalises on FESPA’s roots in textile printing.
For more information on FESPA Global Print Expo 2020 and to register, visit: www.fespaglobalprintexpo.com and use code FESM201 for free entry.