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Europe’s promotional product industry meeting up again in January 2021

More focused, more sustainable and, above all, safe: PSI, PromoTex Expo and viscom will be very special shows in 2021. The most important thing, however, is that, as matters stand, they will indeed be taking place. After a year’s social distancing, the three trade shows will bring the promotional product, textile and finishing industries back together again under one roof from 12th – 14th January 2021. This will not only provide an opportunity to meet up again at long last, the shows also signal the start of a long-awaited new financial year.

While the first trade shows with well-functioning concepts have already been taking place since autumn 2020, PSI, PromoTex Expo and viscom are also all geared up and ready to go with a fresh hygiene and safety concept in January. As well as having a well-conceived guidance system, the concept will use safety rules that are already familiar from the retail trade

Petra Lassahn, director of the three trade shows says, “We are currently developing new digital solutions that will provide many opportunities for those visitors who cannot make it to Dusseldorf next January. Amongst other things, the new concept also includes exhibitors’ specially prepared product highlights, and events will also be streamed. Another new event is “video matchmaking”, which the shows will be using to bring both exhibitors and visitors together live