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competitive advantage for Megalabel with Durst Tau RSC E press

An investment in a Durst Tau 330 RSC E single-pass digital inkjet label press is a strategic move by Megalabel benefiting from a direct service structure, parts and support in Brazil provided by Durst, manufacturer of advanced digital printing and production technology.

Owner Marcio Romano says cost-effective, industrial scale production at very high quality and  speed will fill the gap between flexo and short-run digital production. “We closed a deal in practically three days,” said Mr. Romano. “Knowing that we can count on a service structure, parts and support here in Brazil is an important differential. It gives us the confidence to bet on a technology that will certainly bring us a unique competitive advantage.”

The arrival of Durst technology at Sao Paulo-based Megalabel has a strategic role. Now, the company will be able to produce in high quality and at an extremely affordable cost for longer runs of labels using digital technology. “Durst Tau 330 RSC E puts us in a different position in the market, as we are reference in terms of production technology,” said Mr. Romano. “In our premises, we have the three options available today for printing: flexography, digital printing for short runs, and Durst digital printing at an industrial level of very high quality.”