5627 GA Eindhoven
French RIP software specialist Caldera has announced the launch of Caldera WebShop. This is a new e-commerce offering that will enable its customers to go digital by creating a bespoke storefront, which can be integrated into a streamlined web-to-print solution. WebShop has been created in response to a digital transformation trend that has been accelerated and intensified as a result of the COVID-19 pandemic. Available now, the solution on offer is a low-cost bundled services product to enable digital printing, short runs and reshoring as businesses move to a new way of working.
The driving force behind the WebShop initiative is to enable Caldera users to run their businesses with a reduced level of social interaction. Lockdown and social distancing has resulted in a surge in demand for online services, and being able to fulfil this demand will be critical for businesses to thrive, particularly for textile and direct-to-garment printers.
According to Caldera’s VP Marketing, Operations and IT, Sébastien Hanssens, “Our intention is to help our customers with their digital transformation by enabling them to build effective storefronts for web-to-print operations. Our web-to-print services team will guide them through setting up the components they need, including storefronts, prepress, production and logistics.”