ISE MD Mike Blackman on the show’s widening appeal

Mike Blackman, Managing Director of Integrated Systems Events, talks about ISE 2020, and why the show has become the ‘must attend’ event for users of AV technology as well as for AV industry professionals.

Unquestionably. At the last ISE, we had over 81,000 visitors – and we expect more in 2020. In 2019, we had 56,100 sqm of net exhibit space, and that will increase in 2020 by over 800 sqm.

One of the biggest challenges is ensuring that visitors can easily locate what they’re looking for – and relevant exhibitors can easily be found. One of the ways we’ve addressed that is with the creation of six Technology Zones – for audio and live events, digital signage and DooH, education, residential, smart buildings and unified communication. The Technology Zones mean that visitors can quickly locate the part of the show where they’ll find the technology and product trends that are most relevant to their interests.

Back when we first started, our audience almost exclusively comprised systems integrators and other AV channel professionals. Increasingly, though, the show has become a destination for end-users; our exhibitors want to engage directly with them, as well as meeting their existing and prospective channel partners. Today, ISE has become as much of a ‘must attend’ event for end-users as it is for the channel.

We’ve added substantially to our conference programme over the years, because end-users have told us they get enormous value not just from the opportunity to talk directly to manufacturers and to find out about the products and technologies that will shape their companies’ AV and Digital Signage strategy – but also to network and to learn from industry experts and their peers.

I think we’ll start to see AI permeate a number of AV applications. It’s already being used in digital signage, but many see opportunities for it in other customer-centric applications, such as hospitality. AI is also being used to improve the quality of meetings and collaboration.

ISE 2020 will, I think, provide evidence of the rise of LED-based screens. They have advantages over LCD – and prices are dropping rapidly. It will also be interesting to see the progress that OLED technology has made. Visitors should look out too for new generations of application-specific projectors.