5627 GA Eindhoven
Starting with its first restaurant in 2011, Bagelstein has been a ‘made in France’ success story, which has since expanded to include 107 branches across Europe in just nine years. Caldera is thrilled to play its part in this journey – enabling Bagelstein to create a multitude of extraordinary and entertaining visuals to build the brand’s unique identity across all of its stores.
Thierry Veil, who is a co-founder and CEO of the company, is very clear about how the partnership between Bagelstein and Caldera is a key element of the brand’s communication strategy. He commented: “As far as we’re concerned Caldera is the vital link, which keeps our passionate spirit at the heart of our in-store communication.”
In fact Bagelstein’s commercial strategy is focused on the creation of a powerful marketing message that makes the company stand out from the crowd. “Ever since Bagelstein was established in 2011 we have maintained a fast track marketing strategy,” Thierry explained. “Suddenly Bagelstein was everywhere. Our research and development department is huge and we are constantly rethinking our recipes, coming up with new jokes, products and lines of communication. Communicating our story requires a lot of printing in all our stores, with constantly changing point-of-sale advertising material. Our advertising and in-store communication can change on a daily basis and Caldera allows us to respond quickly to the demands of the business.”
The company uses Caldera VisualRIP+ to drive its digital printers – it is a comprehensive workflow solution, which is ideal for creating all the Bagelstein visual communication collateral. Having been designed with growing businesses in mind, VisualRIP+ has worked particularly well as the company has expanded. It utilises a powerful ICC colour calibration engine and the range of optional modules allows further functionality to be added if needed. An intuitive and easy to use GUI and the ability to handle print-to-cut production suits Bagelstein’s demanding requirements to a tee.