5627 GA Eindhoven
More than 550 delegates and 19 sponsoring companies were in town for the largest technology-focused event in the packaging industry, EskoWorld 2019. With a huge selection of workshops and presentations to showcase the benefits of technology advancement and automation, the annual event – which brought together brand owners and their suppliers from around the world and across the industry – was an enormous success.
Esko President Mattias Byström opened the event with a speech outlining the current landscape of the sector, explaining how Esko is constantly developing new technology to meet the demands of a rapidly changing industry. Mr Byström spoke of the challenges facing the sector; from increasing regulation on a worldwide scale to the ever-growing variation in colours and physical media being demanded. But rather than painting a bleak picture, he showed how these challenges actually represent an opportunity for growth, with Esko focused on enabling ‘packaging heroes’ who can uphold trust in their companies’ capabilities and thereby in the entire packaging value chain to drive the industry forward.
“More than half a million professionals rely on Esko solutions, with many of our customers regularly using technology and hard-earned expertise to overcome the immense pressures of time, cost, risk and volume,” said Melissa Plemen, Esko Director of Marketing North America. “Whether packaging designers, who creatively overcome multiple, often clashing, constraints to maximize value and design a pack that pleases multiple stakeholders, or prepress specialists who use deep knowledge and automation to defy the pressure of time as they translate designs into manufacturable files, EskoWorld is a great opportunity for everyone to showcase and learn from the best. We’re working together with these ‘heroes’ to build trust in packaging, which is why we chose to honour five particular individuals at EskoWorld,” she said.