SignPro Europe
Avignonlaan 33
5627 GA Eindhoven
The Netherlands

+31 (0)40 293 25 25


East Austin District unites the Best of Austin under One Roof

The new East Austin District created by Austin Sports & Entertainment and designed by award-winning architects BIG-Bjarke Ingels Group is an entirely new sports and entertainment neighborhood tailored to celebrate world-class sports and cultural experiences under one checkered roofscape.

Austin Sports & Entertainment today announced plans to launch East Austin District, the city’s first and only sports, culture and entertainment destination located east of downtown Austin. Designed by New York and Copenhagen-based architects BIG-Bjarke Ingels Group, known for 2 World Trade Center in Manhattan and Google Headquarters in Mountain View, in partnership with Austin-based architects STG Design, the new East Austin District captures the distinct spirit of Austin with the city’s first pro-sports stadium and large-scale music arena. The development will be anchored by a 40,000-seat outdoor bowl and a 15,000-seat arena featuring a revamped Rodeo Austin.

The new ecosystem will be energized year-round by its surrounding urban character: workspaces, youth enrichment, medical facilities, convention space, and hospitality amenities that boost the local East Austin community and all of Greater Austin.