creative industry, for 2019, Pure Digital will gain an upgrade in terms of its location and timing as it becomes ever more closely aligned with the creative focus of the market.
Frazer Chesterman enthuses, “We are excited about this development. The vision and mission for this event remains to connect innovative digital printing with décor, design and retail creatives. The move to Eindhoven for an event which takes place during a week renowned across Europe for design excellence and innovation gives us an even better platform for creativity for digital printing.”
The gap between the printing and creative industries remains the single biggest impediment to growth for digital printing according to findings from the Pure Digital 2018 Market Survey. The first Pure Digital Show which took place in April this year in Amsterdam began a process of connecting both industries with an event focused on inspiration and innovation for digitally printed décor, retail and wide format printing. Pure Digital 2 Promises to enhance this further with an event for the creative industry in a location known for innovative value in design and production.
Interior designer, Hil Driessen, visitor and speaker at the first edition of Pure Digital: “The Pure Digital program will enable synergies and cross-fertilisation across the different creative and the digital print sectors. And it was also a nice event to meet and discuss with people and to get an idea of possible new applications, and the most recent developments for the interior, retail and hotels sectors. Collaborating with FM Brooks and the Pure Digital team was also an enjoyable experience.”