leading brands around the globe, benefitting from the current trends affecting the textile supply chain: mass customization, direct-to-consumer sales models, drastically reduced delivery times, and a strong influence of social media on buying decisions. Typical products produced with the help of Kornit’s industrial-grade technology are jeans, pants, socks, stockings, footwear and functional sportswear.
Kornit’s President of the Asia Pacific region, Buck Kim, comments: “Over the years, Kornit has made significant investments in its infrastructure and manpower in China. We are happy to see that more than 100 Kornit users across the country value our efforts and chose us as their textile printing technology partner. The Chinese government has announced an extensive modernization of the country until 2050, restricting traditional, polluting industries in favor of environmentally-friendly and sustainable production. Kornit’s digital printing processes, compared to conventional methods, save enormous amounts of wastewater, chemicals and overproduction and make the textile industry cleaner – that’s why we expect significant continued growth for years to come.”
Kornit’s business activities in China began in 2006, when the first direct-to-garment systems were delivered to Chinese users. Kornit celebrated quick successes, and in order to improve service levels and optimize system uptime and reliability, the company founded a service hub in Hong Kong in late 2009. Kornit increased its business activities in China in 2015, by opening a national headquarters in Shanghai with all relevant functions, such as sales, service, logistics, marketing and application consulting.
The best-selling Kornit model in China is the Storm series, which offers a range of industrial mid-range direct-to-garment printing capabilities, available in several configurations with throughputs between 120 and 190 light garments per hour.