Posted on May 24, 2017
viscom provides a valuable platform for newcomers from the advertising industry. From 18 to 20 October, creative startups and young entrepreneurs are welcome in Düsseldorf to present their exciting new products to about 10,000 international trade visitors – and they’ll get a special deal, too. Making it possible is a partnership of
Europe’s trade fair for visual communication with the German Federal Ministry for Economic Affairs and Energy (BMWi), which will cover up to 60 per cent of the costs for stand construction and rent. Berlin-based startup Omnimundus is one company that’s already taking advantage of the offer.
The company, which was founded a year ago, will be at viscom to present an innovative DOOH solution dubbed omni.vision and omni.tablet. By connecting digital signage screens in supermarkets, doctor’s offices or taxis with mobile consumer devices, it provides a straightforward way to bring exciting content and advertising to the end customer. Consumers can view news on their mobile devices and directly buy advertised products on the go. Of particular interest to advertisers: for the first time ever, they can use the in-product programmatic-advertising platform to book individual advertising slots – filtered by location, time and, in future, even by target audience. “We consider viscom the perfect trade fair for product launches”, says managing director David Pain. “Here we can directly target and reach out-of-home advertisers, media producers and marketing managers, plus we see the trade fair as a huge opportunity to acquire new customers.”
Cologne-based thermofer would concur with that assessment. The trailblazer for innovative heating solutions already experienced the power of viscom when it showcased its FRAME mobile infrared heating [...]