Posted on September 12, 2017
Carpets, wallpaper, even complete shop furnishings can all be printed now. Interior designers and architects are increasingly discovering the potential of customizing interior spaces with print technology – and at affordable prices no less. What equipment is needed? Which technologies warrant investment? What are the latest interior trends? From 18 to 20 October the answers to these questions will be on display at viscom 2017 in Düsseldorf.
On the very first day of the event, 18 October 2017, Europe’s trade fair for visual communication will launch its new premium print programme. Invited print service providers and advertising technicians will be able to meet with manufacturers and distributors to learn about print applications in digital printing and interior design. Brief lectures at ‘Speaker’s Corner’ will provide further information on the latest design trends for interior spaces, including shops, restaurants and hotels. Independent viscom experts will also explain how printers and advertising technicians can find clients or project partners, and how investment in print technology can be financed.
Advertising technicians currently considering investment in printing technology can also benefit from the exhibition’s premium programme. This new feature will take them to viscom on the first day of the trade fair and to appointments with at least three producers and distributors of digital printing systems and post-processing machines of interest to them.
What should packaging look like in order to attract shoppers? The new Packaging Area and “Focus Day POS, Display and Packaging” on the second day of the exhibition will offer a packed programme for packaging experts. The aim is to connect creative minds with the packaging industry – in line with viscom’s motto “We